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SM - Kapitel 06 - Internal Assessment

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  1. 1A firm's strengths that cannot be easily matched or imitated by competitors are called
    1. Ainternal assessments
    2. Bdistinctive competencies
    3. Cexternal assessments
    4. Dinterrelated properties
    5. Einternal properties
  2. 2The three all-encompassing internal resource categories used in the resource-based view are physical resources, human resources, and
    1. Afinancial resources
    2. Bshareholder resources
    3. Corganizational resources
    4. Dnon-renewable resources
    5. Etechnological resources
  3. 3A resource is valuable if it is rare, hard to imitate, or
    1. Aexpensive
    2. Binexpensive
    3. Ceasily substitutable
    4. Dnot easily substitutable
    5. Einefficient
  4. 4A pattern of behavior developed by an organization as it learns to cope with its
    problem of external adaptation and internal integration and
    that has worked well enough to be considered valid and to be
    taught to new members as the correct way to perceive, think,
    and feel is called
    1. Adysfunctional behavior
    2. Bgroupthink
    3. Cbehavior modification
    4. Dorganizational culture
    5. Einternal audit effect
  5. 5Which function of management includes areas such as job design, job specifications, and job analysis?
    1. APlanning
    2. BOrganizing
    3. CMotivating
    4. DStaffing
    5. EControlling
  6. 6ALl of the following are basic functions of marketing EXCEPT
    1. Avalue chain analysis
    2. Bcustomer analysis
    3. Cproduct and service planning
    4. Dpricing
    5. Edistribution
  7. 7Which of the following is NOT a key question that can reveal internal strengths and weaknesses regarding a firm's marketing function?
    1. ADoes the firm have an effective sales organization?
    2. BHas the firm's market share been increasing?
    3. CAre markets segmented effectively?
    4. DAre the firm's products and services priced appropriately?
    5. EDoes the firm have good liquidity?
  8. 8The ___________ decision is the allocation and reallocation of capital and resources to projects, assets, and divisions of an organization
    1. Ainvestment
    2. Bdividend
    3. Cfinancing
    4. Drestructuring
    5. Ebenchmark
  9. 9Which of th three finance and accounting decisions involve determining the best capital structure for the firm?
    1. AInvestment
    2. BDividend
    3. CFinancing
    4. DCapital budgeting
    5. EImplementation
  10. 10___________________ management deals with inputs, transformations, and outputs that vary across industries and markets.
    1. AMarketing
    2. BFinancial
    3. CResearch and development
    4. DProduction and operations
    5. EInformation systems

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SM - Kapitel 06 - Internal Assessment
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Sprache
Deutsch
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