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Fragen in diesem Quiz (23)
1[blank_start]Social Listening Tools[blank_end]
These tools allow you to monitor conversations through flagging certain keywords, hashtags, or brand mentions online.- ASocial Listening Tools
2[blank_start]Analytical Tools[blank_end]
One tool in your marketing toolbox is your hotel website. To figure out how well this marketing tool is performing for you and your property, you can use Google Analytics.- AAnalytical Tools
3[blank_start]Google Analytics[blank_end] is an especially powerful tool when it comes to direct bookings. It tells you from which sites your visitors found your site, how long they stayed on your website, and even where they are located geographically. This is especially useful information to know if you’re using paid advertising. By knowing where your biggest audience is, you will know which geographic location you want to target your ads.
- AGoogle Analytics
4A bonus tool to use (that is also free!) is [blank_start]Google Alerts[blank_end]. Set an alert for the frequency you’d like to be notified and on a keyword that you want (your hotel’s name is a great first step) and start getting notifications of when you’re mentioned on the web.
- AGoogle Alerts
5[blank_start]Surveys[blank_end] are a great way to get honest and quick customer feedback and conduct market research. While you may not think of a [blank_start]survey tool[blank_end] as a hotel marketing tool, it can inform you as to what people want to see more of from your brand. What kind of hotel promotions do your customers want to see more of? What do they love about staying at your property?
- ASurveys
- Bsurvey tool
6Managing your upcoming marketing campaigns and workload is an important aspect of running any business. Good thing there are [blank_start]task management tools[blank_end] can make this a whole easier. Being able to organize, track, and prioritize your day to day, for yourself and your team, can be made easier with a few these tools. It’s especially handy when you’re planning out a new marketing campaign (for example, a seasonal hotel email marketing campaign or a user-generated content campaign). You can track each project milestone, add comments, attach important files, and see what other work is still left to be done in the project.
- Atask management tools
7[blank_start]Channel Management Tools[blank_end] It is relatively easy to manage your hotel’s own website, but it becomes increasingly difficult as the number of distribution channels start to grow. When hoteliers decide to use online booking platforms or metasearch engines to gain more visibility, bookings are then made and modified simultaneously on multiple websites – making it nearly impossible to track them all.
- AChannel Management Tools
8[blank_start]Channel managers[blank_end] oversee all distribution channels, continuously updating the number of available rooms on across all of them.
- AChannel managers
9Love them or hate them, today it is nearly impossible to run a successful hotel business without [blank_start]OTAs[blank_end]. Websites dedicated purely to bookings have taken over a large chunk of the industry.
- AOTAs
10[blank_start]OTAs[blank_end] are one of the main reasons why the channel managers were created in the first place! The idea is brilliant – showing all of the offers from each city in one, easily accessible place. It is much easier for customers, as they do not have to search the entire Internet for the right offer. It is also great for hoteliers, as before, only hoteliers with budgets for good online advertising were easily found online. Now, with a more level playing field, each hotel gets a chance.
- AOTAs
11While about increased productivity, it is impossible to dismiss [blank_start]Email tracking tools[blank_end], let you better control your conversations and be more aware of what is happening in your relations with recipients.
- AEmail tracking tools
12[blank_start]Offers[blank_end] The most important section on your website is, of course, the offer page. You want them to be clean and easy to navigate. You need your guests to know exactly what to do and which buttons to click in order to make a booking.
- AOffers
13when guests decide to book at your hotel, they often expect to be able to pay online. Paying with cash is becoming less popular, and even credit card payments are losing their popularity. People want to do everything quickly – find a hotel, book it and pay for it, all in one sitting. It goes without saying that [blank_start]online payment tools[blank_end] are a must for any entrepreneur displaying business on the Internet.
- Aonline payment tools
14The most popular of online payment tool is [blank_start]PayPal[blank_end]. It processes millions of transactions each day, operating in almost every country in the world and in nearly 30 different currencies. Few alternatives to [blank_start]PayPal[blank_end] include [blank_start]Google Wallet[blank_end], [blank_start]Authorize.net[blank_end] or [blank_start]Square[blank_end].
- APayPal
- BPayPal
- CGoogle Wallet
- DAuthorize.net
- ESquare
15[blank_start]Content Management System[blank_end] In today’s digital world, blog writing and content creation prove to be the most necessary ingredient to success for several companies including the hotel industry.
- AContent Management System
16[blank_start]Business technology[blank_end] refers to the applications of science, data, engineering, and information for business purposes, such as the achievement of economic and organizational goals.
- ABusiness technology
17[blank_start]Computer equipment[blank_end]
Almost every business uses computers nowadays. They can be employed to store and maintain accounts, personnel records, manage projects, track inventory, create presentations and reports. They enable communication with people both within and outside the business, using various technologies, including e-mail.- AComputer equipment
18[blank_start]Computer hardware equipment[blank_end] refers to all the parts of a computer and its accessories. These are the [blank_start]monitor[blank_end], [blank_start]keyboard[blank_end], [blank_start]CPU[blank_end], and [blank_start]mouse[blank_end]. There are also [blank_start]networking hubs[blank_end], [blank_start]modems[blank_end], [blank_start]routers[blank_end], [blank_start]external hard drives[blank_end], [blank_start]printers[blank_end], and [blank_start]scanners[blank_end].
- AComputer hardware equipment
- Bmonitor
- Ckeyboard
- DCPU
- Emouse
- Fnetworking hubs
- Gmodems
- Hrouters
- Iexternal hard drives
- Jprinters
- Kscanners
19[blank_start]Digital cameras[blank_end] can be used for many business purposes, including taking photos to include in presentations and proposals, to document change, to capture people and ideas and to promote products or services.
- ADigital cameras
20[blank_start]Security surveillance[blank_end], the act of monitoring a certain activity, place, or person for safety reasons, is a growing market
- ASecurity surveillance
21[blank_start]Hand-held input devices[blank_end] include typewriter-like keyboards; handheld devices such as the mouse, trackball, joystick, trackpad, and special pen with pressure-sensitive pad; microphones, webcams, and digital cameras.
- AHand-held input devices
22Communication system
[blank_start]Transmitter[blank_end] - [blank_start]Channel[blank_end] - [blank_start]Noise[blank_end] - [blank_start]Reciever[blank_end]- ATransmitter
- BChannel
- CNoise
- DReciever
23[blank_start]Software Applications[blank_end]
[blank_start]Application software[blank_end] is a type of computer program that performs a specific personal, educational, and business function. Each program is designed to assist the user with a particular process, which may be related to productivity, creativity, and/or communication.- ASoftware Applications
- BApplication software
Informationen
- Beschreibung
- Quiz am Ohne Titel, erstellt von Angela Faye am 29/02/2024.
- Autor
- Angela Faye
- Sprache
- English
- Aufrufe
- 1
- Bewertung
- Noch keine Bewertungen Bewerte dieses Quiz