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IM4DBM
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- 1Digital TransformationOrganizational transition of business strategies and org. competencies through introduction and use of digital technologies with the aim to achieve major business improvements.
- 24 characteristics of digital transformationInevitable
Irreversible
Incredibly fast
Uncertain in execution - 3SMACSocial Media
Mobility and Consumerization
Analytics / Big Data
Cloud Computing (services for specific problems instead of whole machines) - 42 Critical dimensions of Digital TransformationDigital Capabilities
Leadership Capabilities - 5Information Theory by ShannonInformation reduce uncertainty resp. surprises
- 6Information as an asset in case of......relative scarcity
... economic demand - 7Objectives and Tasks of Information management- balancing demand & supply
- supplying decision makers with relevant info
- ensuring high info quality
- application of ICT to support fulifillment of taks
- timely optimization of info flows - 8Principles of Info LogisticsRight INFORMATION
at the right TIME
in the right AMOUNT
at the right PLACE
in the required QUALITY - 9Model of Info Management
- 10Information Managementsection of business management which is responsible for ensuring the best use of inforamtion regarding business objectives
- 11Why models? Characteristicsreduce complexity
always have an object,
a target group / recipient,
a purpose - 12Models in the layers of information managementBusiness Models
Business Process Models
Data Models - 13Model elementsMapping rules
Model subject
Part of reality to be modelled (object)
Recipient - 14Model disambiguationACTUAL model: real systems
--> acquire info about specific system
TARGET model: future design alternatives
--> org. and IT structure or enterprises - 15Business Model ElementsBlueprint of how a company creates and captures value
Customer (WHO)
Value prop (WHAT)
Value chain (HOW)
Profit Mechanism (WHY) - 16Business Model Schools of Thought
- 17Business Model Canvasstrat. man. / lean startup template to develop new biz mods
K. Partners - K. Activities - K. Resources
Value Proposition
Customer R/S - Channels - Cust. Segments
Cost Structure - Revenue Streams - 18Examples of business model innovationCustomer designed: Lego, Spreadshirt)
Razor&Blade or vv: Gillette, Nespresso, Apple
Leverage cust. data: Google, FB, Verizon
P2P: Couchsurfing, Parship, Napster - 19Why is business model innovation complex and challenging?Because it subsumes a vast scope, multiple interdependencies and side effects
- 20Waves of digital changeADCSM
Analogue
Digital
Connected
Social
Mobile - 21Business model innovation through digital transformation - 5 archetypes1. Reinventing industries
2. Subst. P&S
3. Creating new dig. biz.
4. Reconfiguring value delivery models
5. Rethinking value prop. - 22Lines and activities of a service blueprintIVIOI
Interaction
Visibility (cust. can see)
Internal Interaction (cust. canot see)
Order Penetration (support service)
Implementation (larger ops) - 23Strategic alignmentHow well does my IT strategy (what ssystems I use etc) align with my corporate strategy?
- 24Strategic alignment modelfit b/w IT and corp. strat.
BizStrat
IT Strat
Org. Infra. + Processes
IS Infra. + Processes
everything linked - 25Information-Intensity-Portfolio (Porter)2x2 matrix: how can we use technology to innovate our products?
1. Information intensity of P or S - low/high
2. Information intensity of prod. process - low/high - 26Evidence for high information content in production process- many customers / suppliers
- many product components
multiple step creation process
- long cycles in process - 27Evicende for high information content of P or S- P = information
- P works through info processing
- high costs for cust. training
- P = tool (-like) - 28Importance matrix for applications (McFarlan)help prioritize investments (and divestments) in applications in my IT landscape
2x2 matrix
1. Strat. impact of existing system
2. Strategic impact of future sys.
low/high - 29Importance matrix content[decision: critical for daily biz | create comp. adv.]
Support: n/n
Factory: y/n
Strategic: y/y
Turnaround: transit state to 'Strategic' - 30E-Businesselectronic initiation and support, implementation, and maintenance of value exchange processes via electr. networks
(Wirtz, 2001) - 31eCommercesubset of eBusiness
electr. execution of the transaction-based side of the supply chain - 32Categories of eBusinessC2C: flea market; C2B: online job forum
C2A: electr. tax declaration
B2C: online shops; B2B: e-procurement; B2A: tax decl.
A2C: benefits handling; A2B: public tenders; A2A: internal admin processes - 33Potentials of eBusinessImprove existing (e.g. stock exchange, eRecruiting --> LinkedIn)
Enter new (e.g. AWS)
Disintermediate existing (Teile überspringen) - 34Adv. f. producer from disintermediation (producer becomes trader, or trading becomes redundant)Margin potential
- no margin claimed by stores
Customer data:
- direct access - 35eMarketsMarkets implemented using ICT, i.e. mechanisms of market concerning trading of G&S that support transaction phase(s)
- 36Classification of revenue models in the internetTransaction-dependent or independent
&
Direct or indirect revenue generation - 37Positive Network effect Positive Consumption effect Positive Production effectboth the producer & consumer profit from higher dissemination of the good
utility of one unit of certain good increases, avg. cost decreases --> economies of scale - 38Consequences of network effects- natural monopolies
- essential to manage cust. expect. to trigger circle of pos. feedback
- incr. importance of cust. loyalty and lock-in-effects - 39Schumpeter's theory of economic developmentEntrepreneur's function is to innovate by carrying out new combinations:
- introduce new product
- intro. new production method
- create new market
- create new procurement market
- implement new org. structure - 40Innovation- lat. innovare (renew)
- invention that promises econ. success
product or process innovation (intro to market or appl. of new method) - 41Innovation process1. Idea creation & evaluation
2. Concept dev. & product planning
3. Concept prep. & dev.
4. Prototype dev., pilot appl./test
5. Production, roll-out, market penetration - 42Attributes of innovation processHigh degree of novelty
High complexity
High variability
Low structuring - 43Closed Innovationcompanies develop and commercialize ideas from internal departments, mainly R&D
FUNNEL: Research --> Dev. (Boundaries) - 44Open Innovationcomp. commercialize both internal and external innovations and collaborate w. research institutes and startups
(incl. licensing, techn. acqu. etc.) - 45Open innovation methodsEarly phase: CO: Quality Function Deployment; OI: Idea contest, innovation community, focus groups
Mid phase: OI: Toolkit approach, lead user method
Late phase: CO: empathic design, product clinic - 46Motives customer integration (company perspective)- increase innovativeness
- shorter innovation cycles
- cost reduction
- new markets & rev. pos.
- uncertainty reduction - 47Schumpeter's theory of economic developmentEntrepreneurs innovate by carrying out new combinations --> creative destruction
- 48Information as 4th factor of production- result is affected by combination of res.
- difference b/w competitors because of information
- competition as a discovery process for new knowledge
- buisness ideas as a result of linking info. - 49Information lifecycleDemand
Source
Resource
Supply - 50Model of Information behavior (Wilson, 1981)- people have diff. info seeking behavior
- depends on physiol., affective and cognitive needs
- depends also on your role (work, performance - how crucial is it?)
- environment
- moderators (barriers, e.g. just smartphone no computer) - 51Information usersPotential u. (pot. interested)
Supposed u. (w. access)
Actual u. (act. use)
Users (benefit) - 52Methods to assess info demand1. Subjective (aks people, subj. interpretation of task, e.g. open interview)
2. Objective (deduced from task, by looking into process, e.g. strategy analysis)
3. Mixed (interview after research, BSC, CSF) - 53Critical success factors (CSF)limited nr. of decisive factors to contribute to company's success
Sources: industry strucutre, comp. strategy, macro env.
Dimensions: ext/int, monitoring/building-adapting, levels (industry, environmental) - 54Balanced Scorecard (BSC)management instrument looking at more criteria than just financials
Financials, Int. Biz Process, Learning & Growth, Customer
[objectives, measures, targets, initiatives] - 55Managerial tasks in the information lifecycleSources: detect & assess / collect & capture
Resources: make reusable, make physically & intellectually accesible; update and maintain
Supply: provide required info meeting req. (infor. data warehouse, data mining); convert resource content into infor. product - 56MetadataMetadata summarizes basic information about data, which can make finding and working with particular instances of data easier. For example, author, date created and date modified and file size are examples of very basic document metadata.
- 57Information structuringTaxonomy: hierarch. classification
Thesaurus: indexing w. keywords
Semantic Web: assoc. representation using graphs (model of terms and their relations) - 58Perspectives on info quality (Eppler, 2003)Relevance
Soundness
Optimized Process
Reliable infrastructure - 59Model of information quality management (Eppler, 2003)different management principles in regard to the diff. perspectives
trade-offs/potential conflicts exist b/w several principles, e.g. consise vs. accurate, timely vs. correct, accessable vs. secure - 60User Modelingmechanisms that allow a computer to adjust to a human in the best possible way. They are used by application systems to adjust problem solving strategies and dialog behaviors individually to the receiver
- 61Data warehousea subject-oriented, integrated, time-variant and non-volatile collection of data in support of management's decision making process
(e.g. SAP Hana, in-memory DB, much faster) - 62Features of portalsPersonalization (content, layout)
User admin & security services
Push-technology
Search & Navigation
Collaboration
Integration of applications
Workflow components
Integration of information sources - 63Technology Acceptance Model
- 64Information value typesNormative
Realistic
Subjective - 65Normative Information valuecomparison b/w rational decision with or without the additional information
Opportunity cost principle - 66Realistic information valueempirically measurable profit
value of actions induced by information - 67Subjective information valuebound to individual
uncertainty and dynamic - 68Enterprise Resource Planning (ERP) software companiesSAP
Oracle
Sage
Infor
Microsoft - 69ARISArchitecture of Integrated Information Systems is an approach to enterprise modeling. It offers methods for analyzing processes and taking a holistic view of process design, management, work flow, and application processing. The ARIS approach provides a generic methodological framework and a business process modeling tool.
- 70ARIS comprises...... 4 views: Data, Function, Organization, Control
... 3 description layers: concept (e.g. concept car in brochure), data processing concept (e.g. blueprint, UML), implementation (e.g. manuf. of car) - 71Definition ProcessA process is sth that transforms an input into an output with some steps in b/w
- 72EPCEvent-driven process chain
Describe the time and logic dependencies of events and functions - 73Properties of EPC- start / end event
- event and function alternating
- fork/join
- parallel flows possible - 74Design options for process modellingPIBS
Parallelization
Iteration
Branching
Sequential execution - 75Run-time reduction approachesOMAROP
Omitting
Merging
Accelerating
Relocating
Outsourcing
Parallelization - 76Enterprise Modelling Data ModellingEM: combi of Ent. Funct. Model and Ent. Data Model
DM: objective is to formally describe enterprise data in a model - 77ERM (elements)Entity Relationship Model
Entity: obj. about which info needs to be stored
Relationship: b/w ent. (1-n, 1-1, n-m)
Attributes (underlined: id attr w unique nr.) - 78Cardinalities (diff. notations)1-n
Chen: 1-n
Schlageter/Stucky (& TUM): n-1 (how many incoming lines do we have?) - 79Database system (elements)1. DB: permanent, physical storage for data; related information units
2. DBMS: applications for admin, usage, modification; internal organization - 80ICTentirety of the available resources for storage, processing, and communication & how they are organized
--> basic functionalities - 81Infrastructure (components)Technical infrastructure
(e.g. computing power becomes less important b/c apps run on all devices)
Org. infrastructure (HR, services) - 82Technology bundlesapp-independent combinations of basic technology for the realization of specific (data processing) concepts
e.g. Webservices, Client/Server architecture - 83Objectives & Tasks of ICTO: use ICT for increasing efficiency and profitablity
T: plan ICT as infrastructure; supervise implementation, usage, development - 84ICT Trends1. Increase in computing capacity
2. Incr. in storage density and decr. in cost
3. Inc. in # of global internet users - 85Moore's law (+ implications)increasing computing capacity
every 12-18 months, # of transistors on one chip doubles OR size of chip can be halved
I: need for flexible system; introduce parallel processing - 86leap froggingskip certain steps in development of infrastructure, b/c a threshold is immediately surpassed
- 87System (+ differentiators)set of interrelated elements
open vs. closed
dynamic vs. static
complex vs. simple - 88Information systemsconsist of humans and/or machines,
that create and/or use information,
interconnected through communication relationships
e.g. computers, ecommerce platforms - 89Why IS?optimal provision of information and communication considering economic criteria (similar to principles of information logistics)
- 90ERP System- seamless integration of all information (financial, HR, supply chain, customer)
- configurable IS that integrate information within and accross functional areas
- computer-based
- facilitate planning, production and customer response - 91What are ERP systems for?- management of processes
- need to be configured
- support all key corporate functions - 92Advantages of ERP systems- Reliable information access
- avoiding redundancy
- cost & time reduction
- simple adaptability
- improved scalability
- improved maintenance
- global outreach
- eCommerce, eBusiness - 93Disadvantages of ERP systems- time-consuming
- expensive
- conformity of modules to biz processes
- vendor dependence
- too many features / too complex - 94Objectives & Tasks of management of IS- design basic components
- design lifecycle of single application
- support and execute corp. strategy
- coordination and integration of IS - 95Data Management (def + obj + tasks)- concerning synching, backups, accessability, protection etc.
- ensure optimal supply and use
- improve quality
- use of DBs and modelling - 96Process management (def + obj + tasks)design, execution and evaluation of function sequences (=processes)
- mgmt of value chain
- alignment to strategic objectives
- increasing innovation potential - 97CIO success factors1. Personal characteristics
2. Org. context (company attitude)
3. IS Management Process (e.g. R/S)
4. Behavior (credibility) - 98IT COntrolling (obj + tasks)- monitors and coordinates IM
- ensures that information processing satisfies economic obj (efficiency + effect.) as well as performance obj (quality, functionality) - 99Why e3 value modelling?- many eCommerce ideas are not successful (not profitable/sustainable, small value prop)
--> facilitates exploration of eCommerce ideas by modelling exchange of econ. valuable objects in multi-actor networks - 100Characterization of ITCapacity: store, process, transmit
Quality: preserve accuracy
Cost - 101Diffusionprocess of spatial and temporal spread of innovation in social system through adoption by individuals
(... over time, through certain channels (Rogers, 2003)) - 102Innovation characteristics --> influencing rate of adoption (TROCC)- compatibility (also mindset)
- trialability (reduces uncertainty)
- relative advantage
- complexity
- observability within social system - 103Adopter CategoriesInnovators
Early Adopters
Early Majority
Late Majority
Laggards - 104Gartner's Hype CyclesAxes: expectations | time
Phases: Innovation tigger | Peak of inflated exp. | Trough of disillusionment | SLope of enlightenment | Plateau of productivity - 105Hypy cycle 2017 trendsAI everywhere (DL, AV)
Transparently immersive experiences (AR, connected home)
Digital platforms (5G, Blockchain) - 106Distribution options of client-server architecturesto distribute b/w C & S: UI, App, Data
Mainframe
Remote windowing
Cooperative processing
Remote Database
Distributed database
Rightsizing - 107SOAService-oriented Architecture
Service provider
publishes to
Service broker
searches / can be found by requester
binds provider - 108Perspectives of cloud computing (architecture)Cloud app (SaaS)
Cloud software (Platform aaS)
Infrastructure + Data Storage
Software kernel (operating system)
Hardware - 109Value Network: actors in cloud computingConsumer (value receiver)
App provider (Saas)
Platform Prov. (NEW, runtime environment)
Infrastr. Prov (HW, network, storage)
Market Platform (NEW, central access)
Aggregator (NEW, value-adding solutions)
Integrator
Consulting - 110Task typesIndividual (e.g. product introduction)
Subject-related (project, regular)
Repetitive (e.g. travel expense) - 111Formal characteristics of tasksComplexity
Dynamic
Determination
Scope
Emotionality - 112Task classificationMSPS
Managerial
Specialist
Processing
Support - 113Content of spcialist & managerial tasks- create and provide info
- link, structure, aggregate info
- search & find
- transfer & receive - 114Management information systems- to provide mgmt-related info
- to automate routine tasks
--> automation of decision possible - 115Business Intelligence (definition)The process of transforming data into information and, through discovery, into knowledge. (Behme)
Integrated, enterprise-specific, IT-based holistic approach for corporate decision support. (Kemper) - 116Portal (definition)Central starting and navigation point that provides users with access to a virtual offer room and leads them to further information. (Fricke)
- 117Data warehouse (characteristics)subject-oriented
integrated (data from mult. sources)
time-variant
non-volatile - 118Data warehouse conceptSource systems
--> ETL
--> Data Warehouse
--> Online Analytical Processing (OLAP)
--> BI - 119Enterprise Data TypesOLTP
OLAP - 120Terms in multi-dimensionalityMeasures (econ. key figures)
Dimensions (diff. views for analysis)
Hierarchies (aggr. of measures with dimension)
Attributes (singles instances of hierarchy layer) - 121Operations in Data WarehouseSlicing
Dicing
Drill down
Roll up - 122Knowledge typespractical vs tactical
tacit vs explicit
implicit vs explicit
shared vs available
static vs dynamic
... - 123Social Computing- not only documenting knowledge but associating it with people
- information is distributed accross social collectives - 124Web 2.0 (vs. 1.0)- socio-technical change in internet usage
- participation of users in the web
- generation of additional value (rather than only providing information)
(1.0: DoubleClick, Personal sites, CMS;
2.0: AdSense, Spotify, Wikipedia) - 125Information vs IT securityI.S.: practice of defending information from unauthorized access, use, modification etc. Regardless of the form of the data.
IT S.: part of I.S. concerned w/ protection of electronically stored info and its processing - 126Abuses can be......deterred
...prevented
...detected
(...undetected) - 127fundamental values of information securityconfidentiality (through encryption --> accessible only to certain people)
Integrity (through hash functions --> completeness, authenticity and consistency must be ensured)
Availability (through redundancy --> right time, right amount) - 128Cost-benefit ration for information securityoften 80-20 rule
diagram: security vs effort
--> baseline security, heightened, maximum effort - 129Information Security Management Systems- Definition of security strategy, -objectives, and -policies, as well as requirements
- creating and evaluating countermeasures
- promoting security awareness - 130IT baseline protection documentsBSI standard: recommendations on methods, processes, approaches relating to info security
IT baseline protection catalogues: technical protection and org. measures - 131Types of privacyConstitutional (decisional): make own decisions w/o interference by others
Informational: exercise control over access to personal data - 132Privacy issuesCollection
Processing
Dissemination
Invasion - 133Personal Data (as described in GDPR)any information relating to an identified or identifyable natural person by reference to certain specific factors describing that subject
- 134Key Implications of GDPRTransparency, fairness and lawfulness
Limiting data processing to specified, explicit and legitimate purposes
Minimizing collection + storage
Ensuring accuracy, confidentiality, security - 135IT Service Managementsum of all specialized org. skills of IT that deliver customer value in a cost-otimized way
- 136ITILIT Infrastructure Library
worldwide defacto standard for service mgmt
--> guidelines on how to plan, deliver and support IT services - 137Service Management: Eventchange of state that is significant to Service mgmt
- 138Service management: Incidentunplanned interruption of an IT service, reduction in quality
- 139Service mgmt: Problemcause of one or more incidents
- 140Control Objectives for Information and related Technology (COBIT)reference frameweork for governance and mgmt of enterprise IT
- 141Bimodal ITpractice of managing two separate but coherent modes of IT delivery (predictability + exploration)
- 142Reasons for outsourcing- costs
- personnel
- risks
- focus
- finances
- technical know-how - 143Risks of outsourcing- costs (switching, no transparency)
- employees
- fixed commitment to vendor's tech
- privacy
- know-how
- return to own IT difficult - 144Continuum in outsourcingmake - joint service units - investments in service comp - LT contracts - ST contracts - buy on spont. markets (AWS)
- 145Total Cost of Ownership (TCO)method by Gartner to determine actual expenses from a DP investment (often beyond budgeted costs)
--> holistic approach considering entire lifecycle - 146Types of ICT costsBudgeted, e.g. SW dev, communication, support, HW/SW
Non-budgeted, e.g. negative productivity effects, failure, end user - 147—
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- Karteikarten am IM4DBM, erstellt von Nico Firus am 07/07/2018.
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