Karteikarten
3. Ebusiness
Karten in diesem Stapel (14)
- 1Advantages of eBusinessExpanding Global Reach
Opening New markets
Reducing Costs
Improving Operations
Improving Effectiveness - 21. Expanding Global ReachInternet = easy access to real time information
Greater depth and breath of details
Greater information reach as operate 24 hours 7 days a week (availability) - 32. Opening New MarketsMass customization - ability to tailor products and services to customer's specifications
Personalisation - knows enough about customer to fashion offers to appeal - 4: The Long Taildepicts how niche products can have viable and profitable business models = not limited by shelf space
- 5Opening New markets:Intermediary: bring buyers and sellers tgt
Disintermediation = business sell directly to cust online
Cybermediation = comparison shopping site like TRIVAGO - 63: Reducing Costseliminate traditional costs = reduce rental cost, operational cost of physical
live help for customer
low start up cost - 74: Improving Operationsfaster communications
customer learn more about product
do not need to leave the house
main focus: customer can help themselves! - 85: Improving Effectivenessclickstream data tracking the exact pattern of navigating thru web (no of page views, length of stay, abandoned carts)
- 9Generating revenue on internetBanner Ad (box)
pop up ad
associate program (referral fees)
viral marketing - 10Ebusiness modelsB2B
B2C
C2C
C2B - 11B2C ModelsBrick and Mortar
Click and Mortar
Pure Play - 12Ebusiness Formscontent providers
infomediaries
online marketplace
portals
service providers
transaction brokers - 13Ebusiness toolsemail
instant messaging
podcasting
video conferencing
web conferencing
content management system - 14Challenges of Ebusinessidentifying limited market segments
managing consumer trust
ensuring consumer privacy
adhering to taxation rules
Informationen
- Beschreibung
- Karteikarten am 3. Ebusiness, erstellt von Xin Yi am 07/12/2017.
- Erstellt von
- Xin Yi
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