Ohne Titel

Focus marketing campaigns with the characteristics of each brand, defining the difference between them. Advertisements and advertising should go according to what you want to do with the three brands, for example, The Blonde Salad brand focused on blog, magazine and lifestyle.

Development of a sustainable business model that ensures the continuity of the brands and achieves a profit from all the brands.

With the help of forecasts and market behavior, make decisions that benefit brands, understanding the differences between them and the audience they are targeting.

Because the three brands have a relationship in the topics they cover, they can try to take advantage of one to help another, that is, for example, Chiara Ferragni drives sales of the shoe collection or visits to TheBlondeSalad.com . In this way, take advantage of a collaboration between these brands for campaigns that benefit them.

Autonomous business models with different forms of monetization. Promotions that attract consumers and give a value proposition through your brands to your customers.

The three brands have resources that can enhance their growth and positioning in the market, however, they should seek to strengthen relationships between their suppliers (factories) so that in the case of shoes there is constant communication so that it is what is wants, what is manufactured and not make the same mistakes as at the beginning of their careers.

The correct development of promotional campaigns according to the brand will allow to retain more people to the brand, when reaching them for a promotion and with added value to make those sales a fixed customer.

A successful strategy is the constant evaluation of all decisions made in the business, in this way the effectiveness of all types of decisions is evaluated (review strategic, review cost, review sales, monitor promotions campaigns) and the focus can be changed in case that one of the decisions or strategy used does not work. This ensures a constant improvement through inspection, this will protect brands that a bad decision can end the work of years, by identifying the problem in time and being able to correct it and propose alternatives to face the situation.

THE PLANNING PROCESS