Human Resources Communications Plan

Human Resources Communications Plan

1. Communication Objectives

   • corporate objectives
   • marketing objectives
   • internal communication objectives

2. Context Analysis

   • organisation identity
   • financial constraints
   • culture, values and beliefs
   • communications expertise
   • SWOT analysis
   • environmental influences

3. Internal Communications Strategy

   • goal
   • audience(s)
   • push/pull/profile strategy
   • channels
   • two-way feedback

4. Scheduling and Implementation

   • deployment of methods and media
   • Gantt charts
   • timing
   • responsibilites

5. Resources

   • Gantt charts
   • HR
   • dedicated communications specialst
   • budget

6. Evaluation and Control

   • follow-up feelings and perceptions survey
   • review of tools and media used
   • response to articles
   • focus groups
   • social media influence

7. Coordinated Communications Mix

   • rational or emotional approach
   • visual messages
   • media

8. Feedback

   • perceptions and beliefs
   • motivation and attitudes
   • performance
   • learning and memory
   • reporting
   • stakeholder meetings/discussions