Yield Management

Yield Management

1. What is Yield?

   • Is the amount of revenue gained from the sale of guests rooms.

2. Effective Yield Management can only be done if the controls are planned and set far enough in the future.

3. When you follow these five basic steps...you will put Yield Management into action.

   • 1. Gathering Information
     • We need to have a good advance knowledge of what is happening in the market...
       • And consider four aspects of gathering information...
         • -Current Status -Historical Data -Community Happenings -The Competiton
   • 2. Analyse Demand
   • 3. Forecast
   • 4.Take Action
     • Creating action plans, giving responsibilities to each department of the hotel.
   • 5. Evaluate Actions

4. Their goal is maximise yield.

   • Its no enough with good publicity and reasonable prices.

5. Control sales in two ways only in conditions of high demand...

   • Price Control
     • Strong Demand Higher Price
     • Low Demand-Reduces Prices
   • Stay Control

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