Creativity and Innovation

Creativity and Innovation

1. Introduction

   • Rapidly changing enviroment with complex and diverse elements require flexible and innovative reponse
     • Lack of attention to developing creativity and innovation skills is often based on a common misperception that creativity is only for artistic-types and geniuses – that creativity is something one is born with or without (Trilling & Fadel, 2009).
       • Higher education prepare students for lerning taht is complex. John BIggs (in Jackson,2002: 4) associate creativity with the extended abstract (EA)thinking skills like hypothetising, reflecting, generating ideas, working with problems that do not have unique solution
         • Innovative creation can help us by making job easier and provide a better life development
           • Creative solution can provide flexibility by increasing our options and helping us cope and adapt
             • Change has become perhaps the only constant in modern organizational life: re-organization, re-structuring, mergers and acquisitions. Changes has been self-initiated by individual to innovate and to impove their working pattern (e.g. Anderson, de Dreu & Nijstad, 2004; this volume; Gupta, Tesluk & Taylor, 2007)

2. Definition

   • Creative-the capability or act of conceiving something original or unusual, characterised by the ability to perceive the world in new ways, to find hidden patterns, to make connections between seemingly unrelated phenomena, and to generate solutions
   • Innovation-the implementation of something new. Invention is the creation of something that has never been made before and is recognized as the product of some unique insight

3. Thesis Refferences

   • 101 Activities for Teaching Creativity and Problem Solving by Arthur VanGundy (Ph.D), copyright by John Wiley & Sons Inc. 2005 (HD 53.V36 2005)
     • Innovation and Knowledge Management (volume 1) edited by Neil Anderson and Cristina Costa, 2010
       • The Art and Practice of Leading Sustainable Innovation In Your Organization by David S. Weiss and Claude Legrand, 2011 (HD 53.W44 2011)
         • Developing Creativity In Higher Education by Norman Jacksn, Martin Oliver, Malcolm Shaw and James Wisdom