Ethos

Ethos

1. Argument by character

   • persuader's personality, reputation, and ability to look trustworthy
     • good reputation = persuasive
       • Three traits of persuasive leadership: virtue, practical wisdom, and disinterest
         • Virtue: moral excellence. A virtue is a trait or quality that is deemed to be morally good and thus is valued as a foundation of principle and good moral being. /audience believes you share their values.
         • Practical Wisdom: type of wisdom relevant to practical action, implying both good judgement and excellence of character and habits, or practical virtue.
         • Disinterest: the lack of bias
   • Decorum
     • The audience will find you more agreeable if you meet their group expectations.
       • Bragging
         • Use bragging to your advantage but don't make yourself sound overconfident. If you can, get someone else to do your bragging for you.

2. "Ethos has to do with a persons ability to fit in." - Jay Heinrichs

3. "Matches the audience's expectations for a leaders tone, appearance, and manners." - Jay Heinrichs

   • A good audience should be receptive, attentive, and well disposed towards you.
     • Liar Detector
       • Screw Up Recovery
         • Use your own mistakes to add to your ethos
       • Lying makes you less persuasive than being honest

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