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1. Aesthetics: The security flood light has a simple black matte finish with rounded corners. It also has all the wires and internals hidden away so that the surrounding area looks normal and not messy. The solar panel is also at an angle so that the most amount of sunlight can be absorbed.

2. Cost: Compared to other security flood lights, the product is in the mid-range category with this model retailing for around £15.

3. Customer: This product is aimed at people who want to protect their homes with a deterent for theives, however it can also help as a safety device when needed at night. These people also do not want to have the hassle of installing the light, which is why it can be fitted with only one screw.

4. Ergonomics/Anthropometrics: The items does not need to interact with a human hand very often, however it is of a decent size if it is needed. The product can simply be left only after the simple installation and it should work by itself.

5. Safety: The internals are completely encased and the plastic makes it completely weather proof. This means that it is very hard to recieve an electric shock. The corners are also rounded meaning it is also very hard to cut oneself.

6. Size: The light is around 140mm in length and 105mm in width meaning that the lamp is noticeable but not too big. The solar panel space is considerable to achieve maximum charge and the LEDs are as well to provide maximum light

7. Function: The flood light is made to provide light in convenient places. To do this it has a 3 metre radius sensor to detect any motion or movement where it brightens to its full brightness when motion is detected.

8. Material/Manufature: The shell is made from an unknown plastic; however this is probably either ABS (Acrylonitrile Butadiene Styrene) or Polypropylene. These plastics can be easily injection moulded into shape before being assembled with the other components.

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