KNOWLEDGE GRAPHS

KNOWLEDGE GRAPHS

1. Concept

   • search result format
     • Important information
       • keyword
   • mixes characteristics
     • Data Management Paradigms
       • Database
         • queried by structured queries
       • Graph
         • analyse network data structure
       • Knowledge base
         • bears formal semantics, interpret the data and infer new facts

2. Created

   • 2012
   • by Google

3. Possible Uses

   • Marketing
     • if know user's interests
       • submit an relevant ad
   • Complex information
     • ability to perform complex searches
   • Different tyes of search
     • Faces
     • Photos
     • Images
   • Connected data and automated ways
     • allows to generate information and decisions

4. Benefits

   • Updated information and concentrated
   • Credibility on websites
     • depends on rating
   • Get information quickly and correctly organized

5. Solve

   • speed of browsing information
   • facility to make decisions
   • accurate information
   • the information is globalized
   • complete information