1.1.1 The Market

1.1.1 The Market

1. A market is any medium in which buyers and sellers interact and agree to trade at a price.

2. Mass Markets

   • A mass market is a very large market where most people will tend to buy the same or similar products.

3. Niche Markets

   • Niche markets can develop where a business identifies a small market with specific needs for specialised products or services.