Generations

Generations

1. Baby Boomers

   • -As a generation between the years 1946 and 1964. As a group they were the wealthiest, most active and most physically fit generation up to that time. Are associated with a rejection or redefinition of traditional values. Teen age baby boomers were individualistic and idealistic. Boomers grew up at a time of dramatic change

2. Millenial

   • Generation born between 1978 and 1987. Have the reputtation of being the toughest generation to manage. One of the best educated generations in history. Thanks to mobile technology their helicopter parents were rarely out of reach. millenials want to know that what they are doing is valuable to the company and environment.

3. Gen X

   • Is the generation born between 1965 and 1977. Are the first generation to grow up with cds, remote control and computers. Are ambitious and hard working and still value work/life balance. Children were often left to accomplish tasks alone and become independant. The first generation to benefit from easier world travel and access to word wide current events.

4. Generation Z

   • The generation born afrer 1994 until 2004. This was the first generation to be born with complete technology. They rather stay indoors and use their electronics than be active. They master better all the advances in technology. They were born with pcs, mobile phones, mp3 players, gaming devices and the internet.

5. Generation Y

   • Born in the mid 1980´s. were the fastest growing segment, and grew with the technology only to do better their jobs. They prefer to communicate through email and text messages than face to face. They are confident, ambitious, and achievement oriented

6. References

   • Mayhew, B. (2014). Understanding the Generations. Recuperado el 25 de noviembre de 2014 en: http://www.brucemayhewconsulting.com/index.cfm?id=20209