The creation of a successful goodwill isthe most important goal in a company

The creation of a successful goodwill isthe most important goal in a company

1. concept

   • element of a company that determines that customers use some services or products and provide the ability to generate a profit higher than what is normally expected
     • JUAN PABLO VILLAMIL GROUP 212032_1

2. Intellectual capital

   • human capital
     • The form of leadership
     • Employee loyalty
     • relationships
     • Knowledge, innovations and skills of the leader
   • Relations with clients
   • The image of a product represented by the brand

3. Intangible assets

   • can be classified in several ways
     • marketing
     • the client
     • technologies
     • the artistic nature
   • advantage
     • The main advantage of accumulating intangible assets includes reducing costs, increasing productivity, reducing losses
     • all companies have customers but not all have information available about customers
     • The evaluation of intangible assets helps us to form a coherent opinion on the value of the company and its practical methods