ASSESSMENT AND NEGOTIATION OF TECHNOLOGY

ASSESSMENT AND NEGOTIATION OF TECHNOLOGY

1. Unit 1- Intellectual Property

   • Intellectual property and business
     • The Power of Intangible Assets.
   • Intellectual Property Must Be Protected
     • The reason
   • Intellectual Property
     • From Creation to Commercialisation
       • A Practical Guide for Innovators & Researchers
       • Forms of Intellectual Property. Oak Tree Press.
     • Tips from an Intellectual Property Lawyer.
     • Research Methodology : A Project Guide for University Students

2. Unit 2 - Technology Valuation

   • Theoretical and Methodological Considerations Regarding the Evaluation of Intangible Assets.
     • Contemporary Readings in Law & Social
   • Intellectual Property
     • From Creation to Commercialisation
       • A Practical Guide for Innovators & Researchers
       • Valuation of Intellectual Property. Oak Tree Press
   • Intangible Assets
     • Valuation and Economic Benefit
       • Valuation Methods.
     • How Much Cash Does Your Company Need? Harvard Business Review

3. Unit 3 - Technology Negotiation

   • How to Overcome the Top Ten Negotiating Tactics
   • World Intellectual Property Organization (WIPO) & International Trade Centre (ITC)
     • Exchanging Value – Negotiating Technology Licenses, A Training Manual
   • Intellectual Property
     • From Creation to Commercialisation
       • A Practical Guide for Innovators & Researchers. Negotiation and Licensing
   • Environmental determinants
     • Technologic Contracts
   • Measuring the Strategic Readiness of Intangible Assets.
   • Control the Negotiation Before It Begins.