Clues to Opportunity

Clues to Opportunity

1. product should already exist but it does not

   • a gap
   • product innovation
   • examples
     • tablet
     • airplane
     • cellphone

2. consumer irritation

   • Make it go away
   • examples
     • Netflix
     • Quicken
   • characteristic
     • time-consuming
     • arduous
     • annoying
     • expensive

3. the resource could be worth something but it is still priced low

   • high profits
     • gap between what it is charged to clients and costs
   • examples
     • Ryanair
     • Easyjet
     • Infosys

4. promising resource/technology without knowing the bets uses right away

   • potential market
   • example
     • coblation by ArthroCare Corporation

5. product or service should be everywhere but it is not

   • gain the widespread adoption it deserves
   • examples
     • Starbucks
     • McDonald

6. product or service to new uses by customers but with our support

   • share market
   • example
     • customers using clothes washing machines for washing vegetables

7. untapped segment

   • not many interest
   • more than expected
   • example
     • Honda bikes

8. a product different from what we offer

   • by our customers
   • example
     • Joint Juice

9. product or service thriving elsewhere but no one offers it here

   • business model
   • example
     • self-storage in Europe

10. new product or service should not make much money but it does

    • example
      • penguin press