Public Relations Strategy

Public Relations Strategy

1. is Considered

   • A reliable piece of the bussiness dealing
     • that focuses on
       • Corporate Image
         • defined as
           • The overall idea left in the buyers mind as a result of experiences
             • divided en two components
               • Functional
                 • focused on
                   • The tangible aspects
               • Emotional
                 • that is
                   • The psycological dimensions

2. divides in

   • Corporate identity
     • this includes
       • Vehicles, logos, flags, color selections and uniforms
         • containing various elements which are:
           • Corporate philosofy Corporate behaviour Corporate design Corporate communication
   • Corporate reputation
     • it is
       • Corporate interaction and attitudes
         • involves work like
           • Managing reputation
             • which is
               • Improving and defending positive public awareness

3. is defined as

   • The art and science of analyzing changes, predicting their outcome, counseling leaders and ensuring planned programs
     • divided in:
       • Analisis of trends
       • Predicting the conssecuences
       • Counseling leaders
       • Ensuring planned programs
       • Serve the public interest

4. has six points of planning

   • Situation analysis
     • focused on
       • Changing attitudes, seeking favorable images, coverage and climates of opinions
   • Defining objectives
     • objectives should be
       • SMART
         • arriving to this objective through
           • Discussion with managers, divisions and subsidiary companies
   • Definig public
     • basic publics include the following
       • Community, potencial employees, employees, distributors, customers and potential representatives
   • Media selection
     • proposes that
       • Some advertising administrators and office media individuals consider all media

5. has an

   • Organizational image of managment model
     • involves
       • Managing organizational image
         • which are in three stages
           • 1. When an organization is unknown or new to the market
           • 3. A restoration due to a crisis experimented by the company
           • 2. If an association can succesfully establish an image