NONDISRUPTIVE INNOVATION

NONDISRUPTIVE INNOVATION

1. Disruption is not the only way to grow in innovation

   • This leads to nondisruptive innovation that offers a new way of thinking about what’s possible
   • Despite the effectivity of disruptive innovation, this emerging innovation has an immense apportation of benefits to the market

2. In few words is the art of creating a new enterprise in a none existing market

3. Focuses on creating things that doesn't affect the existing businesses and markets. An example of this is the invention of X-rays or musical recordings that can't be replaced by another invention in the same profesional field

4. The impact in microfinance has been merely positive on people, jobs and society.

   • Giving poor people the opportunity to create self-employment projects, the returns of loans have been higher than the traditional ones.
     • Unlike disruption, it allows organizations to pursue growth without imposing social costs on our communities.

5. Some advantages take part in companies that are fearful to take the way to disruption by choosing the path of nondisruptive creation

   • established companies can better manage their organizational politics and the anxieties of their people
   • A good outcome for business and for society by offering a good counterresponse to disruption
   • On the other hand there are strategies shown in a growth model of innovation
     • Avoid wanting to beat a large company well established in the market
     • Offer a breakthrough solution to an industry’s existing problem.
     • Redefine an existing industry problem
     • Identify and solve a brand-new problem or seize a brand-new opportunity.