How cultural differences influence the communication processs

How cultural differences influence the communication processs

1. Product/Service or Relationship

   • More emphasis on the relationship
     • Asian, Middle Eastern and Latin
   • Discover needs and problems through questions
     • American, Canadian and Northern European

2. Personal or Non-Personal Style

   • More personal comunication
     • Latin countries and Middle Estern
   • Neutral non personal communication
     • Northern European

3. Listening Habits

   • Get to the point, want to know "what's the bottom line"
     • Americans
   • Thecnical details and like communication to be well structured
     • Germans
   • Listen for the logic behind ideas or atguments
     • French

4. Data-Orientated or Dialogue-Orientated

   • Focus on collecting facts and figures from data sources such as reports or studies
     • American, Swiss, German and Scandinavian
   • Focus on collecting infromation by talking to people and asking for options, conclusions and discovering rumours
     • Latin countries, Middle Eastern, Indian

5. Give lots of detail or not too much detail

   • Low-Context Communication: message explicit, detailed, simple, clear and concise.
     • German and Scandinavian
   • High-Context Communication: information is not explicit and is assumed from the specific context or situation
     • French, Indian and Japanese

6. Showing emotion

   • Show emotion, be passionate, speak loudly, use lots of hand and facial gestures and exaggerated expressions
   • Use a neutral communication style, to be calm, to control your emotions, use logic and facts when communicating
     • German, Japanese and Scandinavian