Social Media

Social Media

1. Allows us to:

   • Have fun
   • Socialize
     • Is it bad?
       • Using them responsibly, no.
         • In 2020, the recent rise in messaging and video calling.
       • Yes, if we use it in a bad form
         • Research in the United States and the United Kingdom says:
           • 29% in the UK and 23% in the US.
             • They felt that social media affected their well-being in a negative way.
           • 57% of people say they feel less alone during the outbreak
   • Stay up to date with the news

2. Before the pandemic

   • Its use had been reduced
     • Spending less time on platforms
     • Being more mindful about social media behaviors
     • putting less personal information in the public domain.
   • Some people felt its negative influence on their well-being
     • 29% in the UK
     • 23% in the U.S.

3. Since the pandemic started

   • Its role in users’ lives has evolved and diversified
     • Social media provide quick and easy access to relevant updates
       • Data shows that using social media to keep up with current news and events
         • is the number one reason for logging in around the world.
     • Many people admit spending more time on social networks compared to before the coronavirus
       • 43% still admit logging in for longer because of the outbreak
       • 19% today say they’ll carry on spending longer on social media
     • Use for entertainment
       • It has become increasingly common to create and publish videos on different platforms such as Tik Tok
     • Social media has become essential to keep in touch with other people
       • Using tools like video calls or messages
     • Social media has been beneficial for mental health
       • It has helped combat the feelings of loneliness
         • generated by long periods of isolation and social distancing
       • 57% of consumers say that social media has helped them feel less alone during the outbreak
       • It has also contributed positively to stress and anxiety
     • It allows connection with the community
       • There has been an increase in messages and video calls, which are more and more used to:
         • connect with others
         • maintain a sense of community

Bilder und Dateien der Mindmap