Global Bike Inc. (GBI)

Global Bike Inc. (GBI)

1. COMPANY HISTORY

   • 1990s
     • Jonh Davis (Dallas)
       • Designed a bike for self-use and became popular
     • Peter Schwarz (Heidelberg)
       • Engeneer student and tour racer
         • Designed road bikes based on an ultra-light composite frame (1/10 lighter)
           • Leader in Europe
   • 2001
     • Heidelberg Composites and Frankenstein Bikes merged
       • GBI (founders co-CEO´s)
         • John
           • Sells products and brings in money
             • Order-to-Cash
             • Service & Support
             • Supporting services
         • Peter
           • Spends money and builds products
             • Idea-to-Market
             • Build-to-Stock
             • Supporting services

2. CORPORATE STRUCTURE 100 employees approx. (2/3 US &1/3 Europe)

   • Headquarters in Dallas
     • FUNCTIONS
       • Material planning
       • Finance
       • Administration
       • HR
       • IT
     • DISTRIBUTION
       • Dallas: Central US and internet retailers
       • San Diego: West Coast and exports for Asia
       • Miami: East Coast and Latin America
   • Subsidiary GBI Europe in Heidelberg
     • FUNCTIONS
       • R&D
       • Main manufacturing facility in Europe
     • DISTRIBUTION
       • Heidelberg: Southern Europe
       • Hamburg: UK, Ireland, Middle East and Africa

3. NETWORKS

   • DISTRIBUTION
     • Internet
       • Information, Marketing and Education
       • Limited Sales
     • Exclusively well-known and respected Independent Bicycle Dealers
   • PARTNER
     • Extensive and strong relationship with suppliers
     • GBI is generally the largest customer of its main suppliers

4. STRATEGY

   • PRODUCT
     • Product development most critical element
       • Highest level of: quality, toughness and performance
         • CATEGORIES
           • Touring/Road Bike
             • Deluxe Model (aluminium)
             • Professional Model (Carbon Composite)
           • Off-road trail Racing Bike
             • Men Model
             • Women Model
           • Accesories (Outsourced)
             • Helmets
             • T-shirts
             • Others
       • High investment on innovation
   • MANUFACTURING
     • Production Facilities
       • Characteristics
         • 3 assembly lines each
           • Line Capacity: 1,000 p/y
         • Total Production Capacity: 6,000 p/y
           • Can be increased 15-20%
       • Location
         • Dallas
         • Heidelberg
       • GBI Assembles semi-finished goods into finished goods
         • Wheel Assembly
           • Touring Aluminium
           • Off-Road Aluminium
           • Carbon Composite
         • Send them to warehouses
     • Partnership Relationship
       • Collaborative
         • Research
         • Design
       • Outsource
         • Frames
         • Wheels
   • IT
     • Shared services model for all IT functions
       • Implemented SAP ERP
         • GLOBAL OBJECTIVES
           • Reduce Costs
           • Deliver best-in-class technology
         • CONSEQUENCES
           • Highly global controlled environment
             • Consistency of operations
             • Process Integrity

5. Deliver innovative high-performance bicycles to the world’s most demanding riders