Our customer acquisition

Our customer acquisition

1. Type 1 customers: patients that can help us test the product at development stage

   • How can we reach them:
     • Through uni activities at the hospitals?
     • Medical research programs?
     • Parkinson UK events
       • Volunteering with them?
     • Social media with info that relatives are looking for?
     • Anything else?
   • How will they make decision on whether to help us?
     • Personal impression in a meeting
       • ? How to get more people to a meeting?Is it efficient?
     • Read more about us on the website
       • AND see the opportunity that catches with them.
         • OR believe in project
         • AND the process of participation is clear for them and is not too much hustle
   • Task #1: Get the tremor data (5-10 people enough?)
   • Task #2: Test prototype on patients

2. Type 2 customers: early-adopters for the product

   • Major ?: Value prop is not clear before we test the product and get feedback