Packaging Information

Packaging Information

1. Product

   • Theme
     • Colour scheme
       • Product may be based on certain themes of what it is promoting, such as main colours: e.g: If product is promoting a Disney film such as 'The Lion King' this would be associated with colours such as red, orange, yellow, brown, etc..., and would be aimed at families so could possibly also have scenes from the film.
         • Merchandise would also need to be incredibly eye-catching for target market so that it is attention grabbing when placed on shop shelves
     • Consider what it is promoting & age group
     • Characters would need to be considered if packaging is based on a film
   • Packaging
     • The packaging should be bright, colourful & attractive for the specific target audience
     • The packaging should be safe (e.g: no sharp edges or corners as this could be a hazzard).
       • Safety information, e.g: not suitable for..., contains small objects, etc...
       • Social & Environmental Issues would also need to be considered
         • Disposal
         • Green Issues
         • Public Info
     • Products known by the name include:
       • Hoover
       • Pritt stick
       • Packaging/ logo of these brands can be easily identified
         • These things are called: TRADEMARKS (a symbol, word, or words established by use as representing a company or product).
       • Vaseline
       • Sharpie
       • Walkie-talkie
       • Post-it Note
       • Play doh
       • Polaroid
       • Onesie
       • iPod
       • Kleenex
       • Frisbee
       • Bubble wrap
   • Clothing
     • Hoodys
     • T-shirts
     • Shoes
     • Socks
     • Undergarments
     • Trousers
   • Stationary
     • Pencil case
     • Notebooks
     • Pens & pencils
     • Rulers
     • Sharpners
     • Rubbers
     • Magnets
     • Folders
     • Sticky Notes
     • Posters
   • Accessories
     • Mugs
     • Keyrings
     • Phone cases
     • Bags/ Purses
     • Badges
     • Mouse mats
     • Coasters
     • Wristbands
       • Bracelets
     • Necklaces

2. Manufacture

   • Processes
     • 2D Designs software (CAD/CAM)
     • Laser Cutter
   • Materials
     • Acrylic
     • Must consider safety
       • Sharp edges, etc - suitable for younger children
     • Wood
     • Plastic
     • Cotton (if clothing)
   • Card (corrugated)/ paper
     • Different materials have different strengths
       • Consider transferring design onto material (laser cutter, etc)
         • Processes

3. Target audience

   • Children
     • This type of product aimed at children (young boys and girls) would like a product that has an attractive packaging (bright colours, etc)
       • May like latest toys/ collectables
       • Food example- Happy Meals (toy given with food and Happy Meal box from McDonalds may often be given to children even if the food is the same without the box) as they find it appealing
   • Adults
     • Parents who would buy the product for their children must find it appealing
       • The adults should be willing to buy the product for their children
         • Should be appropriate
   • If a product is aimed at adults, it should be professional looking (not cheap)

4. Places

   • Online
     • Advertising- It is considered where (which shops & stores) it can be promoted online
       • Social Media/ technology (to promote the product)
         • Facebook Page
         • Twitter account
         • Makes it seem proffesional
         • Adverts on television too
           • If a product has a certain catchy jingle, etc, people remember the product
   • Stores
     • Smyths
     • Toys R' Us
     • Argos
     • WH Smith
     • Disney Store
     • The Entertainer
     • Depending on age group, different stores
       • Competitive industry
       • Also depends on the product
         • Clothing would have to be in a shop such as: Next, etc. Some shops are very popular for what they are selling/ advertising & it may be to do with the attractive packaging of the products which appeals to the customer
         • Everyday things in supermarkets/ stores (mainly food)
           • Asda
           • Tesco
           • M & S
           • Sainsburys
           • Morrisons
           • Waitrose

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