4j- Digital Television

4j- Digital Television

1. Game Show Participation

   • Individual
     • Feel like they are part of game, more interesting
     • Can lose all answers entered in they change channel
   • TV companies
     • More popular = more viewers= more ad revenue
     • Can be expensive to set up facility to receive answers
   • Broadcaster
     • Facility to allow digital set-top box to answer questions may be costly
     • Radio/Satellite broadcasters will need a telephone line to send back responses

2. Pay per view

   • Individual
     • Large bills
     • Don't have to pay for whole channel
     • Can watch program any time
   • TV companies
     • Extra income
     • Less revenue from subscriptions
   • Broadcasters
     • Facility costly to provide
     • Need to have payment facility
     • Encryption requires so programs aren't hacked
     • Need high bandwidth if users can start watching at anytime or its a live event

3. Voting

   • Individuals
     • Voting by phone often have expensive premium rate numbers
     • Feels like they are participating
     • May be frustrated their vote doesn't win
   • TV companies
     • Boost revenue
     • May need to prepare different endings depending on outcome of vote
     • Have to go along with unpopular vote outcomes
   • Broadcasters
     • Costly to implement facility to vote using the set-top box

4. Camera Angles

   • Individuals
     • Viewers can choose which parts they prefer to watch rather than relying on director
     • May miss something when switching
   • TV companies
     • All camera's must have a good view and director can't switch camera if user has chosen it
     • Have to monitor/ censor more content
   • Broadcasters
     • More bandwidth needed for extra cameras
     • Have to show adverts at same time on all cameras

5. Recording and live pause

   • Individuals
     • Monthly charge
     • Won't miss programmes due to disturbances
     • Can watch and reocrd at the same time
     • Can watch at convenient time
   • TV companies
     • Customers can skip adverts, company loses income
   • Broadcasters
     • Need to update electronic programme guide
     • Set top boxes require hard disk to store recordings

6. Feedback to TV studios

   • Individuals
     • Expensive premium rate numbers
     • Viewer's response may not be shown
   • TV companies
     • Moderate messages
     • Need to sift through many comments
     • Variety of opinions => less bias
   • Broadcasters
     • Costly interactive feature to make with top-box

7. 3D TV

   • Individual
     • Limited content, expensive
     • Richer viewing ecpxerience
     • Passive glasses are cheap, but active are expensive
     • Possible nausea
   • TV companies
     • Expensive 3D bandwidth
     • Time consuming to convert 2d to 3d
   • Broadcasters
     • Need high bandwidth
     • Different set top box needed

8. Smart TV

   • Individuals
     • Easy to set up wireless, but need installing for wired
     • High bandwidth needed
     • access content on other devices or online content
   • TV companies
     • Less time watching raditional TV => Less ad revenue
     • Need to make apps for variety of platforms
   • Broadcasters
     • Need to develop ways to transmit TV through internent
     • Less demand for cable TV