Chocolate Bar Project

Chocolate Bar Project

1. Chocoalte Bar

   • Flavour
     • Mint
       • green wrapper
         • White text
     • Nuts
       • Brown Wrapper
         • Popular flavour
       • Allergy limits target audience
     • Caramel
       • Golden Wrapper
     • Orange
       • orange wrapper
         • Bright and attracts attention of small children
   • Milk
     • Children and adults
   • White
     • Children Like it more
   • Dark
     • Adults

2. Materials for wrapper

   • Tin Foil
     • Additional protection
       • Preserves it longer
     • Recyclable
     • Shiny therefore eye catching
     • Easy to remove
     • Cheap
   • Card
     • Thick
       • Wont be damaged easily
     • Can Print on it
     • Recycable
     • Laser Printing
       • good printing quality
   • Cellophane
     • Keeps Chocolate fresh
     • Main Wrapper
     • Expensive
     • heat sealed

3. Target Audience

   • Children
     • Bright colours
       • Red
       • Yellow
       • Green
       • Blue
     • Characters
       • Milky Bar kid
       • Fredo Frog
     • Milk Chocolate
     • cheap so can buy with pocket money
   • Adult
     • Expensive look
       • dark chocolate
     • expensive
     • dark chocolate