Forever 21

Beschreibung

Mindmap am Forever 21, erstellt von Jonathan DamnSia am 29/06/2014.
Jonathan DamnSia
Mindmap von Jonathan DamnSia, aktualisiert more than 1 year ago
Jonathan DamnSia
Erstellt von Jonathan DamnSia vor mehr als 11 Jahre
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Zusammenfassung der Ressource

Forever 21
  1. Marketing Mix - 4Ps
    1. Price
      1. -Affordable
        1. -Cheap
          1. -Target higher purchasing power
      2. Place
        1. -South Africa
          1. -Cape Town
            1. Hprop’s Canal Walk Mall
        2. Promotion
          1. -Internet
            1. Blog
              1. Social Medias
                1. Twitter
                  1. Facebook
                  2. -Newspaper
                2. Product
                  1. -Simple Fashion
                    1. -Smart casual
                      1. -Always the latest
                3. PEST Analysis
                  1. Political-Legal
                    1. Stable
                      1. No worries for Theft
                        1. No worries for extra costs such as taxes
                      2. Economical
                        1. Stable
                          1. High Domestic Demands
                            1. Strong monetary policies
                              1. Well capitalized banking system
                            2. Technology
                              1. Not as developed
                                1. Little influence on company
                              2. Social
                                1. 11 languages
                                  1. Mainly English
                                  2. Divertive nation
                                    1. Urbanized
                                      1. Westernizaed
                                  3. Introduction
                                    1. International Company
                                      1. Fashion Retail
                                        1. 500 Outlets Worldwide
                                        2. Conclusion & Reccomendation
                                          1. Well analyzed
                                            1. Possible Problems
                                              1. Lack of skilled workers
                                                1. Lack of traffic flow
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