Zusammenfassung der Ressource
Marketing
creating
- Disruptive
Way
- Create new
markets
- Products
- Services
- Displace traditional markets
- Superior tech
over old tech
- Offer a breakthrough solution for an existing industry problem
- Easiest interactions
- Re-create markets
- Core business strike
- Disruptive creation
- Non -
disruptive
Way
- Identify and solve a brand-new problem or
seize a brand-new opportunity
- Improve practices
- New markets inside
traditional ones
- Get over boundaries
- New Markets -
Creation
- Explore unexplored
business
- Generated by the market
on its own
- Mixed
way
- Redefine and solve an existing industry problem
- Redefine problem focus
- Added Value
- Reach new customers
- Redefine traditional boundaries
- New opps
- VALUE
INNOVATION
- Play for win
- Make it simple
- commercial success