ATTENTION

ATTENTION

1. Sustained attention lasts about 10 min

   • Create mini-breaks
   • Do something interactive
   • Ask the audience a question
   • Move to a differenposition
   • Tell a story

2. Expectations of frequency affect attention

   • A mental model of frequency, i.e. scanner airport
   • Buid in some surprises

3. People can't actually multitask

   • Provide a separate document, web page,... AFTER the presentation

4. The mind wanders 30% of the time