Public Relations

Public Relations

1. Types of Public Relation Programs

   • Public affairs, employee relations, media relations, financial relations, recruitment, cause marketing

2. Comparing PR and Advertising: - Media use - Control - Credibility

3. It's very important to evaluate the results to determine if the PR program meets its objetives

4. Public goodwill is the primary goal of most public relations programs, create a positive attitude towards an organization.

5. Public opinion describes what a group of people think, expresses beliefs based on their experience with people, events, institutions or products.

   • Opinion leaders

6. Public Relations needs from

   • Advertising
   • Publicity
   • Publications
   • Online communicatio

7. Public relation tools

   • Controlled media (house ads, books, photographs, films, etc.)
   • Uncontrolled media
   • Semi controlled media (websites, buzz, blogs, etc.)

8. Key decisions guide public relations plans

   • Big idea, objective strategies, targeting, research ans SWOT analysis

9. Management function that establishes and maintains mutually benefical relationships between an organization and the public on whom its success or failure depends

   • Internal functions relations, publicity adverting, press agency, public affairs, lobbying, issues management, investor relations and developement.