Political PR

Political PR

1. Examples:

   • Protests
   • Campaigns
   • Press releases
   • Speeches
   • Party conferences?

2. What is politics?

   • Activities associated with the governance of a country/area
     • especially the debate between parties having power

3. What is PR?

   • Building relationships with publics
   • Building a good reputation
     • Then maintain and protect that relationship
   • Propaganda?
     • Spin?
   • “Public relations is a distinctive management function which helps establish and maintain mutual lines of communication, understanding, acceptance, and cooperation between an organisation and its publics”.
   • Selling yourself and your business

4. Link between the two

   • Without public support politicians would not get elected
   • Politicians have to maintain a good relationship with their publics
   • Politicians constantly have to make speeches and deal with crisis situations
   • Politicians have to sell themselves AND their party
   • Politicians way of communicating with its publics to build a relationship of trust and gain their supports.
   • Politicians need to know and understand their publics in order to appeal to them

5. Bad PR in politics....

   • No support/backing from the public
     • Because they are unappealing to their targeted publics
   • Lack of votes/little success in elections
   • Creates a bad reputation for the party
   • Creates a lack of trust in that party or politician
     • Publics may feel they are using spin and making false promises

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