“The creation of a successful goodwill is the most important objective in a company”

“The creation of a successful goodwill is the most important objective in a company”

1. RELATIONSHIPS

   • 1. The first one is between managers and employees or between employees on the same hierarchical level
   • 2. the second one is between employees or managers and customers that influence in a favorable manner the profit of a successful business.
   • 3. the good relations established with clients create a successfully company
   • 4. the labor relations analyzed in terms of recruitment costs, and employee training because when the work is specialized the enterprise value increases

2. CLIENT

   • The customer loyalty is the essential factor of the existence of products
   • the client’s recommendations are a guarantee of the quality.
   • because just through the prism of loyal customers can be provisioned the long-term perspectives of a company.
   • just through the prism of loyal customers can be provisioned the long-term perspectives of a company.

3. The goodwill is defined as any future economic benefits that are not separable from the company

   • the technicalscientific knowledge
     • patents and licenses owned by the company
   • the managerial expertise
     • represented by the techniques applied to employees

4. CARLOS JULIAN VALENCIA MONSALVE

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