Advantages of understanding the value of intangible assets in a business

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Mindmap am Advantages of understanding the value of intangible assets in a business, erstellt von Andres Borja Carrero am 14/10/2019.
Andres Borja Carrero
Mindmap von Andres Borja Carrero, aktualisiert more than 1 year ago
Andres Borja Carrero
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Zusammenfassung der Ressource

Advantages of understanding the value of intangible assets in a business
  1. Grant rights and generate income
    1. Cost reduction, productivity increase and loss reduction.
      1. Customers use the products more
        1. Significant gain
    2. Types of capital
      1. Intellectual capital
        1. Human capital
          1. -Knowledge -Innovations -Abilities
        2. Structural capital
          1. -Patents -Licenses -Software
        3. Protection of intellectual property.
          1. -Secure benefits for human intelligence. -Recompensate creativity and human effort. -Value to employees
          2. Methods to estimate the value
            1. The impact of intangible assets.
              1. -Relation between the product and knowledge. -Interpersonal relations
                1. -Managers and employees -Employees and employees -Employees, managers and customers.
                  1. Teamwork
                    1. Success of a business
                      1. Generate more profits
                      2. Technical-scientific knowledge
                        1. -Techniques applied to employees. -Patents and licenses
                          1. Protection titles
                            1. Avoid use, manufacture or sale without consent
                        2. Technical-scientific experience
                          1. -Manufacturing knowledge -Innovations
                      3. Split intangible assets
                        1. Marketing
                          1. Assets used to promote products and services.
                            1. Product brands or commercial designs
                          2. Technologies
                            1. -Intellectual property right -Transfer of knowledge
                            2. Customers
                              1. Customer knowledge Contracts, supply, advertising, license agreements
                              2. Artistic nature
                                1. Works of art or creations.
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