Creative iMedia Pre-production documents

Creative iMedia Pre-production documents

1. Moodboards

   • Purpose = Assist in the generation of ideas
     • Incluces = images, colours, fonts, materials, sound and videos
   • Uses = Starting point, collect samples and ideas

2. Visualisation Diagrams

   • Purpose = plan the layout of a static image
     • Or to show how a finished item may look
   • Uses = to give to a client/production team to show what the product will look like
     • Includes =multiple images and graphics, colours and colour scheme, position or style of text, fonts

3. Storyboards

   • Purpose = to provide a visual representation of how a media product will look like
     • Uses = any project where movement or a sequence is required, especially along a timeline
       • Includes = images, locations, camera shot types and angles, camera movements, shot length timings, lighting and sound

4. Scripts

   • Purpose = to identify a location where the action takes place
     • Uses = any moving product with dialogue, actions and a timeline
       • Content = set or locations where the action takes place (interior, exterior), scene descriptions, camera shots and angles, camera movements, sounds, names, dialogue

5. Target Audience

   • The target audience is whom the product will be targeting and how you will sort what types of people you are targeting
     • Target audience can be affected by many different factors such as, violence, strong language, mature scenes, sexual references etc.

6. Client Briefs