Curran and Seaton's Media Theory

Curran and Seaton's Media Theory

1. James Curran and Jean Seaton

   • These two theorists maintain that media is contolled by a small numer of companies driven by logic of profit and power
     • They suggest that this media concentration limits creativity and quality
       • Instead more socially diverse patterns of ownership would help create more varied and adventurous media productions

2. You should use this theory when explaining the power of media institutions and how monopolies can project ideas and messages to large amounts of people