What is a Value Proposition?

What is a Value Proposition?

1. How do you define value proposition?

   • A value proposition refers to the value that a company promises to deliver to customers if they choose to buy its product. At the same time it can also be presented as a marketing statement that a company uses "to explain why a consumer should buy a product or use a service".

2. Why is value proposition important?

   • An effective value proposition serves to persuade the customer to buy a product, demonstrating that it has the best use and demonstrates that a company manages to satisfy the needs of its customers with products that are useful and comply with its services.
   • Companies that don't know about and share their value proposition with customers can frequently lose the price or be cut entirely from the supply chain.

3. Real meaning

   • According to LAGO LAURA( October 18, 2019) How to Develop a Value Proposition for Your Business. "The Balance value proposition defines the purpose of a business and the relationship with its clients", for this to happen it is necessary to understand the needs and values of its clients, in order to create a value proposal that is clear and concise, but at the same time is attractive

4. Steps to building a compelling value proposition

   • 1)Defines the established problem to help investigate whether it is a problem worth solving
     • 2)Assess if your progress is unique and compelling
       • 3)Measure potential client adoption using the gain / pain ratio
         • 4)Build the Value Proposition

5. Created by: Daniela Sarzosa 2BGU B

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