Design and Production of Interactive Media

Design and Production of Interactive Media

1. Social Media

   • Introduction and brief history of social media
     • 1971: First mail. Both computers where next to each other.
       • 1998: First blogger platform
       • 2000: the .com bubble bursts
       • 2003: MySpace
         • 2005: Youtube
           • 2006: Twitter.
             • 2007: Apple presents Iphone
     • 1994: World Wide Web available to the public
     • 1994: GeoCities was created , one of the first social networks of the Internet
     • 1995: TheGlobe.com gives their users the possibility to customize theIr own experiences online publishing their own content
     • 2002:. Friendster, pioneer in the online connection of "real friends".
     • 2004: Facebook, started as a platform to connect college students.
     • Blogs
       • A blog its a web site in which one or several authors publish chronological texts or articles.
         • The blog articles are usually accompanied by photographs, videos, sounds and even animations and graphics that illustrate better the subject.
           • Blogs are the 3rd most influential digital resource according to consumers.
             • They are easy to create: Wordpress, Blogger
   • Social Media
     • What is Social Media? and How they work?
       • Social media sites are web applications that promote contact between individuals. These people may previously know or do so through the network.
         • Types of social media: 1. Generic social Media: They are the most numerous and well known. (Facebook, Instagram and Twitter.
           • 2. Professional Social Media: Its members are related workforce. The best known are LinkedIn and Viadeo.
             • 3. Thematic Social Networking: They are based on a particular topic. They can link people with the same hobby or the same role. The most famous are Flickr, Pinterest and YouTube.
     • Public and private domain
       • Social networks of public domain, are those in which everyone, regardless of profile, social group or interest can open an account for them and create their own profile (Facebook, Twitter, Vine, Instagram, etc.).
         • The private social networks are those created for certain communities, where only certain people can belong to this community and they are the only ones that can access. (businesses Social networks , educational institutions, intranets, etc.). Google Sites is a good tool to create these types of sites that bind a community.
       • Generals and niche market
         • Generic Social media: they don’t have a specific topic, they are used to share and publish photos, videos,etc. They link people from all types of hobbies, activities, countries, etc. (Facebook, twitter, Google+. blogs)
           • Niche market social media: they have a specific topic and function. They link people with same activities, purposes, hobbies, roles, etc. Flickr, Pinterest, Instagram, Youtube, Tinder, Myspace, LinkedIn.
   • Social Media Marketing
     • The social media marketing includes reputation management, and always considering it is based on a dialogue between the company and users, be they customers or not.
       • It is used for the following purposes:
         • Create awareness of something online. Create a group of followers. Have extensive communication with customers or prospects.
         • It is a completely new system for feedback and advice, for the people to the companies and vice versa. This is totally new and interactive, compared to traditional marketing, which relegates the consumer to a mere spectator watching advertising
           • Leveraging the power of content and social media marketing can help elevate your audience and customer base in a dramatic way.
             • The Social Media Marketing Internet offers consumers a voice.

Bilder und Dateien der Mindmap