10 Clues to Opportunity

10 Clues to Opportunity

1. Confirmation bios: People ignore or discredit informacion that challenges them

   • ¡Pay attention!
     • What are the most unexpected?
       • Which competitors are doing better than expected?
   • Notice and explore anomalies

2. This product should already exists

   • Product innovations
   • But it doesn´t!

3. Customer experience

   • Time consuming, ardous, expensive or annoying
     • People will pay to make it go away

4. This resource could be worth

   • An asset underpriced
     • Few people recognize its potential
   • Priced low!!!

5. This discover must be good

   • Know the best uses
     • Resulting research can solve or lead great profitability

6. Product or service should be everywhere

   • widespread adoption

7. New uses for product or service

   • Support the new uses
     • New market: Profitability

8. Shouldn´t want this product

   • Discovered an untapped segment
   • They want it!

9. Customers discovered a product

   • Not the one we offered!
   • Built business around it

10. Is thriviring elsewhere

    • But no one offers it here!

11. Product or service shouldn´t make money

    • But it does!