LESSON 9 - CONSUMERISM | GENERAL

LESSON 9 - CONSUMERISM | GENERAL

1. ADVERTISING

   • billboard- painel pub
   • ma(á)gazine ad
   • PUB
   • TV commercial
   • radio spot
   • sponsorship-patrocínio
   • digital influence
   • online ad
   • merchandising
   • celebrity endorsement - a famous person say that she use and like a product

2. INTENSIFIERS

   • use VERY or LITTLE to modify or emphasize a characteristic in a sentence
     • extra : unappetizing
   • - : little
     • +/- : very, pretty, really, rather (tasty)
       • + : incredibly, extremely, unbelievably

3. DOUBLE COMPARATIVIES with THE/AND

   • THE
     • to show CAUSE and EFFECT - when one change happens, another follows
       • ex: the richer a person is, THE more money...
         • ex: the less you have, THE more you value it.
   • AND
     • idea of increase or decrease - something that changes constantly
       • ex: Sarah loves shopping. She is becoming more AND more consumerist.
         • ex: having a credit card is less AND less difficult nowadays.

4. COMBINATIONS WITH MONEY

   • big/ easy/ pocket/ privite/ government/ counterfeit-false
   • make/ have/ earn-ganhar/ take/ invest/ save/ deposite-dépôsit/ spend/ waste-gastar
   • run out of-ficar sem/ donate/ give/ owe-dever/ exchange-trocar/ borrow FROM-pedir de/ lend-emprestar