User Experience Design

Qualities: Good UX
1. Desirability
2. Accessibility
3. Findability
4. Usability
5. Credibility
6. Usefulness
7. Increase conversion, awareness & + association
What is UX?
1. All exp: Physical, Sensory, Emotional, Mental
2. When interacting with digital tool
2 Categories
1. Creative UX
  1. Wow Visual Creative
2. Functional UX
  1. Technical Elements Navigation • Search Links
Benefits
1. Differentiate => comp. adv
2. Good design & research => best solution (eg Amazon, CONTINUE button i.s.o. REGISTER)
3. Applying UX principles => digi work earlier, better functionality, lower cost, cut out features don't need
Core principles
1. UCD - User Centred Design (Design, philosphy, priority user's needs)
  1. Who is user?
  2. User's wants & needs from platform?
  3. Why really to website?
  4. What capabilities, skills, tech. available?
  5. What feature would increase UX?
  6. If not know - research & interpret
2. Usability & Conventions (Stick to standard)
  1. Links - blue
  2. Nav. menu top / left
  3. Logo top left, link back to home
  4. Search box, top page, std, wording search + icon
3. Simplicity
  1. Simpler, better, more UX friendly
  2. White space
  3. Fewer options
  4. Plain language
  5. Stick to conventions
4. Credibility
  1. Trustworthy & Legit?
  2. Looks
  3. Contact details
    1. Testimonials
  4. Associations & awards logos. Credible 3rd party ref. & endorsements
    1. Fresh, up to date content. No errors
5. Mobile UX
  1. 5 Cat mobile: Dumb / Basic (no I.net) • Feature (ltd. possibly i.net. • Smart (mini comp, full web, lrg screens, wide range funct) • Tablets (lrg version, usually touch, wide range connect., life & work) • Other (e-readers, portable games, ipods)
  2. Mobile 1st! Not afterthought

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User Experience Design

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