Six Myths of Product Development

"Our development plan is great; we just need to stick to it"
1. Poor result in product innovation
  1. Conditions are changing
  2. New insights
"We will be more successful if we get it right the first time"
1. “getting it wrong the first time” can be the better strategy
  1. people iterate rapidly and frequently and learn quickly from their failures
"The more features we put into a product, the more customers will like it"
1. There is some features that customers don’t need
2. “less can be more”
"High utilization of resources will improve performance"
1. 5% more work = 5% more time to complete
2. Increasing Utilization => Increasing delays lengthen
"Processing work in large batches improves the economics of the development process"
1. Small batches => greater utility in product development
"The sooner the project is started, the sooner it will be finished"
1. External features can impact your time project and you can’t control it
  1. Product development is highly perishable
  2. Technology and market can quickly become obsolete

Zusammenfassung der Ressource

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