Profitability 8

Profitability 8

1. CQ

   • what is the goal? to regain profit or there is a specific target?
   • constarints on investments?
   • what exactly do the client sell? how it generates money?

2. revenue

   • number of product sold decreased
     • market is decreasing
       • is there new technology?
       • Chnaged preferences?
       • deacreased purchasing power?
       • market size, growth rate last 3 y
     • clients are leaving
       • number of clients - size + growth rate last 3y - by region vs competitors
       • Why are they leaving? price? quality? service? period of product leaving decreased?
   • average price
     • discounts
       • do we gave discounts?
       • overall cost to discounts
     • decreased margin
       • average price last 3y - vs competitor
       • average margin - last 3y

3. cost

   • FC
     • G&A
     • utilities
     • rent
     • equipment
     • soft for tracking
   • VC
     • materials
     • sales department
     • maintenance
     • logistics