E-commerce, types and trends in social networks

Advantages of E-commerce
1. Business open 24/7
  1. Any customer can have access to the virtual store
    1. Customers do not need to wait for a direct response
      1. Customers do not need to wait for a direct response
2. Lower investment expense than opening a physical store
  1. The only investment would have to do with the web platform
3. Data collection to personalize marketing strategies
  1. Ease of obtaining customer data
  2. To know them better
  3. Understand your needs
  4. Improve the experience so they continue buying
4. Break into foreign markets
  1. It is the best way to cross borders
  2. Send your products to any part of the world
  3. Anyone can enter and make purchases in your virtual store
5. People decide to buy based on what they research on the Internet
  1. People want to know before deciding to buy
    1. Details
    2. Sizes
    3. Reviews
    4. Price and Brand Comparison
6. Provides information about products
  1. All products from different categories may have
    1. Your own file with all the necessary information
7. Helps create a market for niche products
  1. On the Internet it only takes one person to do a search
    1. About a product and reach the virtual store
8. Multiple payment formats that make purchasing easier for the customer
  1. Integrate various payment methods and means
Types of Electronic Commerce
1. B2B
  1. Business to Business
    1. Internet is used as a tool
      1. To integrate the value chain
2. B2C
  1. Business to Consumer
    1. Direct sales through the internet
3. C2C
  1. Consumer to Consumer
    1. Consumers can buy and sell
      1. Products or services directly online
4. B2G
  1. Business to Government
    1. Commercial relations between
      1. Companies and government entities
5. C2G
  1. Consumer to Government,
    1. Allows consumers to make
      1. Transactions with the government
6. P2P
  1. Peer to Peer
    1. Instant transfers between individuals
      1. They are carried out through a digital platform
7. B2A
  1. Business to Administration
    1. Refers to relationships and transactions
      1. Between companies and public administration
Social media trends in E-commerce
1. They start from
  1. Social commerce
    1. It is developed by social networks
      1. Through the interaction
        On social networks like
        Facebook
        X (Twitter)
        Instagram
        Tiktok
        Instant messaging
        Whatsapp
        Telegram
  2. Augmented and virtual reality
    1. These technologies can offer
  3. Personalization
    1. Employ concepts such as AI
      1. AI can help deliver personalized shopping experiences
  4. Voice assistants
    1. They can help you search for products and place orders
  5. Other trends
    1. Live shopping
    2. Click and collect
    3. Subscription services
    4. Sustainable and ethical purchasing practices
E-commerce concept
1. It is the distribution, purchase and sale of products, goods and services
  1. Through the internet
2. Allows businesses
  1. Reach a global audience
  2. Operate with lower overhead costs
  3. Offer convenience to customers
  4. Save on costs associated with maintaining a physical store
  5. Automate processes
3. Examples of ecommerce
  1. Ecommerce companies vary depending on their business model
    1. Retail
      1. Sell products directly
        To online customers
    2. Wholesale
      1. Sell products in bulk
        Directly to consumers online
    3. Subscription
      1. Recurring payments in exchange
        Of a product or service
    4. Digital products
      1. Sell digital products, such as courses and software
        Which must be purchased to be able to use them
4. E-commerce characteristics
  1. Define an e-commerce business model
    1. Medium term
    2. Long term
  2. Develop a competitive advantage for
    1. A profitable and sustainable business
  3. Choose a technology platform that fits
    1. To business needs
  4. Concrete a flow of the
    1. Logistics operation
  5. Design of an online store
    1. User-centric
  6. Provision of payment methods
  7. Follow-up with the sales funner
  8. Definition of the loyalty plan

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E-commerce, types and trends in social networks

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