Zusammenfassung der Ressource
Michael
Porter Five
Forces Model
- Paypal
- Supplier Power
- 1) Limitless number of
supplier
- 2) A potential supplier
for PayPal is a person
who wants do an online
money transfer.
- 3) Suppliers wants
protection for their
items.
- 4) The suppliers as a
whole do not have much
power unless they are
dealing with high end
items.
- Competitive rivalry
- 1) Faces competition in
its marketplaces from
both offline and online
players.
- 2) high competitors - more
companies competing with its
services.
- 3) High rivals - Rivals
located globally
- Buyer Power
- 1) High number of customer
- 2) High size of order
- 3) Differences between competitors –
can refund money on damaged online
purchase
- Threat of new entry
- 1) High time and
cost entry
- 2) Economic of sale – transaction
through online,store and mobile
devices
- 3) Cost advantages – free, no annual
memebership, no processing fees, no service
charges
- 4) Technology protection – secure payment ecosystem,
credit card security 5)Barriers to entry – low
- Threat of Subtitution
- 1) Few substitute
- 2) Low cost of change
- Google
- Threat of new entry
- -Google is free
- -provide a variety of tools include cloud computing to help business
save money and help organization to be more productive
- -CEO of google Larry Page describe google as the perfect search
engine that understand exactly what you mean and give back exactly
what you want.
- -easy to be hacked and no barrier
- Supplier power
- -The bargaining power of suppliers is
weak when there are many suppliers to
choose from.
- -external factors are the ones that
contribute to the weak effect of
suppliers on Google:
- - High availability of supply
- - Large population of
suppliers
- Competitive
rivalry
- -google offered their own
product such as google
maps,google scholar,google
drive,google+ and so on.
- -low,although they
have opponed such
as Yahoo! and Bing
- - also offered Google
business
- - customer are
loyal
- - switching cost is
very low
- Buyer power
- -Google strong as the number
of customers strong effect on
google as they rely on
advertising to gain profit by
customers clicked on the ads.
- - Google is free in term of
price sensitivity.
- -Google has strong features that make
it difference from other search engine
like Google Instant, horizontal scrolling
list of current movies and “answer
boxes”.
- Threat of substitution
- - very low
- - cost of change possibly
high since google is very
powerful company
- AirAsia
- Threat of New
Entry
- -Time and cost
entry
- – Low specialist
knowledge
- – Economic of sale –
high
- – Technology protection –
requires plane and flying
experiences
- -Large cost advantages
- - Low barriers to entry
- Buyer Power
- Low switching costs – costs
of switching to other airlines
is low Modern portion of
expend buyer on airline
- No significant product
differentiation – Air Asia offers
to providing package including
flight tickets, accommodation
and travel guide for buyer.
- Market information will access by
customers – Information is easy to
access by customer only by click.
Buyers have easy access to the
information about airline services such
as price and promotion.
- Modern portion of expend
buyer on airline – bargaining
power of buyer will strong if
customer look for cheaper price.
- Product Power
- Customer asy to switching to other
airline – Flight path included more than
one hundred cities and islands so it’s
easily for the customer to look for
alternative. Performance of
competitors
- Performance consists of
the accuracy of takeoff
time, aircraft performance
and staff services.
- Relative price – offers
cheaper price to achieve
profitability passenger
loads.
- Competitive Rivalry
- Number of competitors - stay
same in the long time.
- Quality differences – large
network to many destination
and frequent promotion for
the low ticket price.
- Switching costs – low
Customer loyalty – high eg:
joint venture with Tune
Money (issue loyalty point t
customers)
- Cost of leaving market –high (hard
to leave the industry because the
long term loan agreement)
- Supplier
Power
- Supplier concentration in a
few hands – Dew to a few
suppliers in market
- High switching cost – cost for
employee training in operating
the aircraft features is high.
- Relative insignificant influence of buyer
to supplier- Air Asia is a small portion of
Airbus customer who contributes only
2% from Airbus total order.