44581
Q3 Differences between B2B and B2C
- 7 P's
- Product
- Price
- Place
- Promotion
- B2B: personal selling, exhibitions, direct marketing
- Sales force
- Sales force
- B2C: Advertising
- Marketing department
- Marketing department
- B2B: personal selling, exhibitions, direct marketing
- Physical evidence
- People
- Process
- Product
- More customers, less value per customer
- Customers have more homogenious needs
- More demand of emergency
services, simple plumbing
repair can be DIYd
- Purchase made for themselves, not for the organisation
- Simple buying process
- Simple buying process
- Customers have more homogenious needs
- B2C: less emphasis on the relationship side
- ASK TEACHER IS IT OK TO USE PP. 11 AS A FRAMEWORK RATHER THAN THE 7 P'S
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