Advantages and disadvantages of entering B2C markets

niklasr
Mind Map by , created over 6 years ago

B2B Marketing Mind Map on Advantages and disadvantages of entering B2C markets, created by niklasr on 04/12/2013.

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niklasr
Created by niklasr over 6 years ago
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Advantages and disadvantages of entering B2C markets
1 Geographic dispersion of customers
2 Growth
3 New target market
3.1 Much demand? Especially if they include boiler works in their product offering
3.2 DIY eating some jobs
4 Cheaper cost per sale?
4.1 Advertising is cheaper than personal selling
4.2 Less customization needed
5 Competition
6 Requirements of additional staff
7 As the case study says: Not likely in the future
7.1 Too much of a change to enter both B2C and Manchester at the same time
8 Extensive, costly market research needed?

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