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Advantages and disadvantages of entering B2C markets

Description

B2B Marketing Mind Map on Advantages and disadvantages of entering B2C markets, created by niklasr on 12/04/2013.
niklasr
Mind Map by niklasr, updated more than 1 year ago
niklasr
Created by niklasr about 12 years ago
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Resource summary

Advantages and disadvantages of entering B2C markets
  1. Geographic dispersion of customers
    1. Growth
      1. New target market
        1. Much demand? Especially if they include boiler works in their product offering
          1. DIY eating some jobs
          2. Cheaper cost per sale?
            1. Advertising is cheaper than personal selling
              1. Less customization needed
              2. Competition
                1. Requirements of additional staff
                  1. As the case study says: Not likely in the future
                    1. Too much of a change to enter both B2C and Manchester at the same time
                    2. Extensive, costly market research needed?
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