Mind map
Advantages and disadvantages of entering B2C markets
Map content
Advantages and disadvantages of entering B2C markets
Geographic dispersion of customers
Growth
New target market
- Much demand? Especially if they include boiler works in their product offering
- DIY eating some jobs
Cheaper cost per sale?
- Advertising is cheaper than personal selling
- Less customization needed
Competition
Requirements of additional staff
As the case study says: Not likely in the future
- Too much of a change to enter both B2C and Manchester at the same time
Extensive, costly market research needed?
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- B2B Marketing Mind Map on Advantages and disadvantages of entering B2C markets, created by niklasr on 12/04/2013.
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- niklasr
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