Zusammenfassung der Ressource
7. Demand
Management
- Balancing Supply and Demand
- Traditional Forecasting
- The amount of product that will
be purchased by consumer or
end users. + "where", "when"
- Thread for all
forecast= They
will ultimately
be wrong
- Forecast
Errors
- CFE
- MSE
- MAD
- MAPE
- Fulfillment Models
- Collaborative
Planning,
Forecasting, and
Replenishment
- CPFR Model:Aimed at
achieving true supply
chain integration.
- Channels of
Distribution
- Sorting out
- Accumulating
- Allocating
- Asssorting
- Direct-to-Customer
(DTC) Fulfillment
- Integrated
- Dedicated
- Outsourced
- Drop-Shipped
- Store
- Flow-Through
- References
- Coyle.J, Langley.J, Novack.R,
Gibson.B.2013."Supply Chain
Management. A Logistics
Perspective". 9th edition.
Editorial Cengage.
- YouTube. Introduction to Demand Management
Available online at
https://www.youtube.com/watch?v=BOzvTT393TY
(Accessed 10 March 2016).
- YouTube. Understanding Quantitative Demand
Forecasting Available online at
https://www.youtube.com/watch?v=kKm8noEnl5w
- Estimate and manage customer
demand and use this information to
make operational decisions.
- S& OP = Sales operation planning
which is the marketing and operations
plan to set goals and developing
strategies. Through Forecast