Market Research

1. What is it?
1. Market Research provides insight and analysis into society, a particular market, or a group of people.
2. Secondary Market Research makes use of existing sources. The process involves collecting, cleansing and evaluating.
3. In Business, it can be used to find out information on an industry sector, help you evaluate whether it is the right market for you, and find out how to position yourself within it.
2. Who needs it?
1. New Businesses
2. Companies looking to get into new markets
3. Struggling Business
4. Anyone with a lack of information that is needed
5. Companies looking to take the next step
3. Sources
1. Databases
2. Networking Events
3. Trade Bodies
4. News
5. Newsletters
6. Internet
7. Webinars
8. Existing Customers and Clients
9. Competitors
10. Credit Check
11. Network Contacts
12. Direct Contact
13. Government Sources
14. Publications
15. Companies House
16. Directories
17. Trade Shows
18. Exhibitions
19. Social Media
20. Magazines
4. How can these be used?
1. To Make a Decision
2. To provide customer intelligence
3. Create an up-to-date, accurate picture
4. To Source Potential Customers
5. Identify Competitors
6. Assess Strengths and Weaknesses of Market
7. To Find New Growth Areas
8. For use in Company Materials
9. To break into New Markets
10. To Provide Customer Intelligence
11. For customers to pitch to their clients/stakeholders

Zusammenfassung der Ressource

	Erstellt von Leyla Hussein vor mehr als 9 Jahre