Zusammenfassung der Ressource
Richard Dyers 'star' theory
- Pop stars
- Pop stars have an identity
or persona not restricted
to just their music
- Pop stars have a
publicist in control
of their image.
- Pop stars have a lasting
significance and cultivates brand
awareness across a wide market.
- Stars are constructed
images, a fictional
construction.
- Industry and Audience
- Record labels create a
stars image based on
what they think the
audience wants.
- Stars are created by the
industry to create money
from audiences buying into
the artist.
- There is a need for variation and
originality in order to satisfy younger
audiences needs, however this means
artists talent can be short lived.
- Whatever the genre or nature of an
artist it must always be packaged to
appeal to audiences.
- Ideology and Culture
- Stars represent cultural values and
attitudes and promote a certain ideology,
aritst's promote their beliefs outside their
music.
- A star may initiate a fashion
trend, with fans copying
their clothes or hairstyle.
- Social media is a platform for stars
to share their values and opinions
outside music.
- Character and Personality
- A star begins as a 'real' human
- The star is transformed into
a construction which the
audience reads as not
entirely fictional.
- Stars can provide people with an idea of what people are
supposed to be like and beauty ideals, they are role
models for the audience.