APPLIED PSYCHOLOGY

APPLIED PSYCHOLOGY

1. What is it?

   • = focus on real world to solve practical problems of behaviour and experience
   • traffic psychology
   • peace psychology

2. Academic Research

   • IQ tests, Bowlby's Attachment Theory, Attitude change in WWII

3. Areas

   • professional
   • applied psychologist = someone who aims to produce change in human behaviour/experience busing psychological principles/theories
   • use scientific method
     • practitioner-scientific skills
     • evidence based principle of 3
       • why does it work?
       • preferences and values
       • risks and benefits
     • ethic practice