Zusammenfassung der Ressource
CPA GSL Introduction
- introduction
- Evolution
- Strategy of war
- The visible hand
- Competitive strategy
- Strategic process
- where are we today?
- where are we going and when?
- how are we going to get there?
- how do we implement the strategy?
- leadership v management
- ethics
- classical view
- socieconomic view
- approaches
- rational approach
- processional approach
- evolutionary approach
- systematic approach
- strategy process
- understand external enviornment
- PESTEL
- understand internal environment
- strategic drivers
- operational drivers
- people and organisational drivers
- SWOT
- growth options
- modes of entry
- products and markets
- options, themes and implmentation
- vision, missions and goals
- strategic thinking
- understand and articulate big picture
- strategic stretch
- strategic equation
- integration and alignment with people and funcitons
- relationship with organisation and its
enviornment
- levels of strategy
- corporate
- business
- SBU
- functional
- global context
- drivers
- competition
- technology
- social
- political
- challenges
- competition
- distribution
- macro
- ocioeconomic
- financial
- legal
- physical
- political
- socicultural
- labour
- technological
- globalisation
- benefits
- cost
- timing
- learning
- arbitrage
- accountants role
- financial
- non-financial
- decision making
- value creation